This first article begins with the first question someone is likely to ask themselves. It is also for those who already know they need a website but not sure of the best way to go about it, and even for those who have enough business and don't need extra promotions or assets for their business (lucky you!)
March 26, 2011
Do I really need a website?
The short answer is YES you do. Would your business do well without a phone number? It IS the same with a website.
Did you know over 83% of Canadians use the internet and that number keeps growing?
I have the same frustrations as other users when I search for a specific product or service using a site like yellowpages.ca to find the related businesses. Of course, the results show almost every business because they all have phone numbers, but when I want to explore further, I find many businesses still do not have a website. I visit the ones that do, and usually buy what I need from one of them. It is not just me, so many web savvy people do the same, so if you do not have a website, YOU ARE LOSING BUSINESS!!!
More proof?
Several years ago I wanted to buy a years worth of curb side recycling services for someone who lived in different city where private services were the only option. Five businesses were listed, yet only one had a website. It was a simple site, but it showed the prices, schedule, contact info, and everything I needed to know about their service. I contacted them and made the arrangements. Maybe one of the competitors had a better deal, but it would have been a lot more effort on my part to find out. I am not alone.
Do you find the thought of a website confusing and intimidating?
That is understandable, especially since everyone seems to have a different opinion about everything you need to have a website, like the price, the domain, the code, the hosting, and other technical information beyond the scope of those outside the field. But the decisions made now will affect outcomes for years to come, so it is worth looking around and asking questions. With over ten years experience in the business, Daystar Concepts will help you make informed decisions.
